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STRATEGY·23 OCT 2026

Can you make money teaching AI? Yes, and how it works

Yes. The realistic routes are 1:1 setup sessions, workshops, team training and teaching your own industry. Here is what people underestimate.

By Brooke Wright · 5 min read

Can you make money teaching AI? Yes, and how it works

Yes, you can make money teaching AI, and you do not need a technical background or an audience to start. The routes that work for beginners are one-to-one setup sessions, workshops, team training and teaching AI inside the industry you already know. The money is real. It also arrives slower and in smaller amounts at the start than the sales pages suggest.

I run a paid AI membership that teaches this, so I have an obvious interest. Everything I quote below comes from my own published posts, and I say where.

How do you actually get paid to teach AI?

Four routes, in the order I would try them from zero.

  1. One-to-one AI setup sessions. You sit with a business owner for an hour and set up Claude or ChatGPT for their business. I rank this first in my list of ways to make money with AI because you need no audience and no website. I suggest charging a couple of hundred dollars to begin with and raising it as clients and testimonials come in.
  2. Workshops. The same teaching, to a room. Build it once, then run it again for each new group.
  3. Team training. A business pays for its staff to learn. In the same post I say the team fee is where the bigger money is, because the business pays from its training budget.
  4. Teaching your own industry. An accountant teaching accountants, or a fashion person teaching fashion. Industry knowledge is the scarce half, which I explain in how to become the go-to AI person in your industry.

Consulting sits one step up. My 90-minute call is A$3,000 plus GST on my consulting page, and the whole call is laid out in how to run an AI consulting call. When I started, the same length of call was $280, and it was not profitable.

What does the first year really look like?

Small and a bit embarrassing. I started with 158 followers and a first workshop that two people showed up to. Those two women are still in my membership. I covered the full system in how I get clients with AI workshops.

That is my beginning, not a forecast for yours. What I can tell you is the shape: free early sessions to build a list and gather testimonials, a paid second run, and bigger offers coming out of the people who stay to the end.

What do people underestimate?

Four things, and they are the reasons most first attempts stall.

The unpaid hours. A workshop is the live session plus the topic, the slides, the sign-up page, the reminder emails and the follow-up. My consulting call was not profitable at $280 or at $400, and the extras I had promised on the spot were part of why. The pricing method is in how much to charge for an AI workshop, so I will not repeat it here.

Filling the room. Twenty people is a great first room. Mine had two. The move that outperformed everything else for me was a personal invitation, a quick voice note to someone by name, rather than ads.

The close. Teaching is half the job. In my experience people buy less because the content was good than because you told them plainly what the next step is and offered one.

Being specific. "AI for everyone" does not fill a room. "Teach Claude to write your proposals the way you would" does. That example comes from the workshop I describe in how to start a one-person business with AI.

What have other people done?

Two public examples from inside Wright Mode, each one person's result and not a typical one.

Elizabeth F. said: "43 people came to my Claude for Fashion masterclass. 20 of them signed up." She ran the waitlist tracking and attendee analysis through Claude, and fashion is her field, not tech.

One member posted: "I have brought in $1,700 (and counting) in the last 18 hours by selling a simple AI tool I made in Claude." That was a tool, not teaching, and a single post. I include it because it shows what a small, specific thing can do. I would not plan your income around it.

What should you avoid?

Be wary of kits and courses that quote a big workshop income. Nobody can promise your number, because it depends on your list, your price, your topic and how many people show up. I have never published a standard workshop price myself, and if I will not invent one, a template should not either.

Check three things before you buy any kit. Does it show a real workshop being run, with the sign-up page and the emails? Does it say how many people attended, not only how much was charged? Does it tell you what happens when nobody turns up? If the answer to any of those is no, you are buying a promise.

Try this in 15 minutes

Write the names of five business owners you already know. Send each one a message like the one I suggest in my ranked list:

I'm doing 5 AI setup sessions this month. 1 hour on your laptop and you'll walk away feeling less overwhelmed by AI, have it actually working on tasks in your business. Do you want one?

Count the replies. That tells you more about demand than any kit will.

Quick answers

Do I need to be an expert in AI?

No. You need to be one step ahead of the person you are teaching. In my ranked list I say you only need to know a little more than they do.

Should my first workshop be free?

If you have no email list, yes, for the first couple of runs. Free rooms fill fast and build the list. Once you have an audience of around 10,000 followers, a small price can lift show-up rates. That is my rule from running these, not a law.

How big should my first room be?

Twenty is a great first room, and two is still worth running. Early sessions are about reps and proof.

Where Wright Mode fits

If you want to try this with people doing the same thing, Wright Mode has a workshop pathway in the classroom, a monthly live Build with Brooke and fortnightly Co-Work + Q&A where you can bring your draft topic or offer and get a second opinion before you go public.

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Build the AI system your business needs next.

Inside Wright Mode, use my templates, join monthly Build with Brooke sessions and bring your questions to fortnightly co-working and Q&A. Build alongside women putting AI to work in their businesses.