What's an MCP (and why it changes everything for a solo founder)
Here's the whole idea in one line: an MCP connector lets Claude actually do things inside your other tools — take real actions, not just talk about them.
Without a connector, Claude is brilliant at advice. You can ask it how to write a caption, how to set up a product, how to reply to an email — and it'll tell you. But you still have to go and do every bit of it yourself. With a connector switched on, Claude can reach into the tool and do the thing: publish the post, pull the recording, create the product, draft the reply. That's the difference between a clever assistant and one that's actually holding the broom.
"MCP" — don't get stuck on the acronym
MCP just means the standard way Claude plugs into another app. Think of it like a power point in the wall. The app has a plug. You connect them once, and from then on Claude can run that app on your behalf. You never have to know what the letters stand for to use it.
For a one-person business this is the bit that actually buys back time. Most of my week used to be small jobs spread across a dozen tabs — publishing content, chasing files, setting up a payment link, clearing the inbox. Connectors let me hand those jobs to Claude instead of doing them by hand. The next sections are the exact five I lean on.
How to add a connector (the basics)
Adding a connector is a one-time job and it's genuinely simple — it's the same "allow this app to connect" flow you've already done a hundred times on other tools. You do it once per app, then it just stays on.
Open your connector settings in Claude
In the Claude app, go to settings and find the connectors area — the place that lists the apps Claude can plug into.
Pick the connector you want
Find the app in the list and turn it on. If it isn't listed yet, add it as a new connector — most of these tools publish their own.
Log in and approve access
You'll be sent to the app to log in and approve. This is the standard permission screen. Approve it, and the two are linked.
Check it worked
Back in Claude, ask it something simple like "can you see my account?" If it answers with real details from the app, you're connected.
Connect one, not all five
You don't have to set up everything at once. Switch on a single connector, use it for something small, and add the next one when you're ready. I'll tell you which one I'd start with at the end.
Blotato — publish everywhere from one place
Blotato is how all of my content goes out. With the connector on, Claude can publish and schedule posts across every platform I'm on — from one spot, instead of me logging into each app and uploading the same thing five times.
What it actually does for me
I hand Claude the post and where I want it to go, and it pushes it out through Blotato — publishing now or scheduling it for later — across the platforms I publish on. The repetitive part of posting (the part that eats an afternoon) stops being something I sit and do by hand.
If you make content for more than one platform, this is the connector that gives you the biggest "where did my afternoon go" hours back. One instruction, posted everywhere.
The honest scope
Blotato handles publishing and scheduling — getting the content out the door. It's not writing your strategy or filming for you. You still bring the post; it takes care of getting it everywhere.
Tella — how I film (the question everyone asks)
"How do you film your videos?" is the question I get more than any other. The answer is Tella. It's what I record in — and with the connector on, Claude can pull my Tella recordings straight into the workflow instead of me hunting down files and downloading them by hand.
I record in Tella
It's the tool I film in — screen, camera, or both. Simple to record, easy to get clean takes.
Claude pulls the recording
With the connector on, Claude can reach the recording and bring it into whatever I'm doing next.
Straight into the workflow
The video flows into the next step instead of stalling in a downloads folder waiting for me.
No file faffing
The bit between "I filmed it" and "I'm using it" stops being a manual chore.
So that's the real answer to the most-asked question: I film in Tella, and the connector means the recording doesn't get stuck on the way to wherever it's going next.
Stripe — describe it, and it's live
The Stripe connector is the one that lets me launch fast. I describe a product — what it is, what it costs — and Claude creates it in Stripe and gives me a payment link. So the gap between "I've got an idea for an offer" and "here's where people pay for it" goes from a fiddly afternoon to a few minutes.
How it goes in practice
For anyone who sits on offers because "setting it up" feels like a job, this is the connector that removes the excuse. The idea and the way to buy it can land on the same day.
Google Workspace + Notion — the inbox and the second brain
These two are the connectors that handle where my words and my information live. One looks after my email and documents; the other looks after the database I think out of.
📧 Google Workspace
- Drafts replies in my inbox so I'm editing, not writing from scratch
- Finds the doc I'm after instead of me digging through Drive
- Writes from real Sheets data — so it's working off my actual numbers, not made-up ones
🗂️ Notion
- Creates databases when I need a new place to track something
- Fills in rows so the admin updates itself
- Updates pages — my second brain stays current without me tidying it
The Google Workspace one is the quiet workhorse. Claude drafting replies and pulling from my real Sheets means the inbox and the reporting stop being a daily slog. And because it's reading my actual documents and data, what it writes is grounded in what's true — not a guess.
Why Notion is the "second brain"
Everything I track lives in Notion — projects, content, clients. With the connector on, Claude can create the databases, fill the rows and update the pages itself. So the system that holds my business stays up to date as a side effect of the work, instead of being one more thing I have to maintain.
Where to start (pick one)
Don't try to wire up all five today. The fastest way to feel the difference is to switch on one connector that matches what eats your week, use it once, and let that win convince you to add the next.
How to choose your first one
If posting eats your week
Start with Blotato — publishing everywhere from one place is the biggest single time-saver.
If your inbox runs you
Start with Google Workspace — drafted replies and Sheets-based writing claw back daily hours.
If you film content
Start with Tella — get your recordings flowing straight into the next step.
If you sell offers
Start with Stripe — go from idea to a working payment link the same day.
My pick if you're unsure: Google Workspace. The inbox touches almost everyone, and getting Claude into it is the fastest "oh, that's the point" moment.
Switch one on, give it a real job today, and you'll feel the shift from Claude as an advisor to Claude as a pair of hands. Then come back and add the next.
Keep going
Connectors are the moment Claude stops being a chat window and starts being part of how your business actually runs. One is enough to feel it. Five is what a one-person business starts to feel like a team.
Want to set these up with me?
Inside the Wright Mode membership we wire connectors like these up together — picking the right ones for your business and turning the fiddly setup into something that just runs. If you'd rather not do it alone, that's the room for it.
Pick one connector. Give it a job. Then build from there — one plug at a time.
Ready to go deeper?
Take your skills to the next level with these resources.
Wright Mode Membership
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Claude Masterclass
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Claude Code Masterclass
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