Brooke Wright
Brooke Wright · @wright_mode
FREE SKILL KIT

The 5 Claude skills that run my content

These are simple, starter versions of the five skills I lean on to make content every week — a "what's working" reader, a write-in-my-voice skill, a hook maker, a per-platform caption skill, and a weekly planner. Each one is a prompt you paste into Claude. That's it.

5 copy-paste prompts No code, no VA Beginner-friendly Works in any Claude plan
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Wright Mode — Free Skill Kit

The 5 Claude Skills That Run Your Content

Five little skills you build by pasting a prompt into Claude. They find what's working, write in your voice, make hooks, spin per-platform captions, and plan your week. Simple starter versions of what I actually use.

🧩 5 copy-paste prompts 🗣️ Learns your voice ⏱️ Build one at a time 🛠️ No code, no VA

What's inside

0 How a "skill" actually works 1 The What's-Working reader 2 Write in my voice 3 The Hook maker 4 Caption + repurpose 5 The Weekly planner

First — what a "skill" actually is

A "skill" sounds technical. It isn't. A skill is just a set of instructions you save once so Claude behaves the same helpful way every time — like training a really good assistant, then never having to re-explain the job.

For everything in this kit, you only need to do one thing: paste the prompt into Claude and press enter. That's the beginner version — you get the result straight away, in the chat. When you're ready to make it permanent, I've popped a "save it forever" note under each one.

Two ways to use each prompt

Just use it today: open a new chat in Claude, paste the prompt, add your info where it asks, done.

Keep it forever: in Claude, make a new Project (or a Claude Code / Cowork skill), paste the prompt in as the instructions, and give it a name. Now it's a button you press, not a thing you retype.

A little honesty

These are the simple, starter versions. My real content engine has a lot more wiring behind it — gates, checks, connected tools. But these five do the job on their own, and they're the exact five I'd hand a friend who wanted to stop staring at a blank caption box. Build one, use it for a week, then come back for the next.

1

The What's-Working reader

Most people make content on vibes — post a thing, hope, repeat. This skill kills the guessing. You hand it your recent posts and their numbers, and it tells you the patterns: which topics, which hook styles, which formats keep landing — so you make more of what already works instead of reinventing the wheel every Monday.

You don't need fancy analytics. Just copy your last handful of posts (the caption or topic) and roughly how each one did — views, likes, saves, whatever you've got.

📋 Paste this into Claude
You are my content analyst. I'm going to paste in my recent social posts and how each one performed. Your job is to find the patterns so I know what to make MORE of. Here's what I'll give you for each post: the topic or caption, the platform, and rough numbers (views, likes, saves, comments — whatever I have). When I paste them in, do this: 1. Group my posts into a few clear themes (topic, hook style, and format — e.g. "story-based", "list", "hot take", "tutorial"). 2. Tell me which 3 themes performed BEST and which 2 performed worst, using my numbers as the evidence. 3. For the winners, spell out WHY you think they worked — the specific ingredient I should repeat. 4. Give me 5 brand-new content ideas that reuse my winning patterns. 5. Flag anything I'm posting out of habit that isn't earning its place. Keep it plain and specific. No generic advice like "post consistently" — I want observations about MY posts. Ask me to paste my posts now.

How to use it

  1. Gather your last 8–15 posts. Copy the caption or topic and jot the numbers next to each. A quick list in Notes is fine.
  2. Paste the prompt, then paste your posts when it asks.
  3. Read the "winners" section first. Those patterns are your next month of content — you already know they work.
  4. Save it forever: make a Claude Project called "What's Working" and drop this prompt in as the instructions. Now you just paste new posts each month.
2

Write in my voice

The number one complaint about AI writing: it doesn't sound like you. This skill fixes that by learning your voice from your own past writing first, THEN drafting. You feed it a few of your real captions or emails, it works out how you actually talk, and every draft after that comes out in your rhythm — not the polished-robot default.

The trick is the order: you make it study you before it writes a single word.

📋 Paste this into Claude
You are my writing-voice skill. Before you write anything for me, you learn how I actually sound. Step 1 — Study me. I'm going to paste in 4–6 things I've genuinely written (captions, emails, notes). Read them and build a short "voice profile": my sentence length, how casual or formal I am, words and phrases I reach for, how I open, how I close, my sense of humour, and anything I clearly avoid. Show me that profile and ask if it's right. Step 2 — Write like me. Once I confirm the profile, I'll give you a topic. Draft it fully in MY voice using that profile every time. Match my rhythm, don't smooth it out, don't add corporate polish I'd never use. Rules: no phrases like "dive in", "game-changing", "unlock", "in today's world". No tidy three-word lists for the sake of it. If a line doesn't sound like something I'd actually say out loud, rewrite it. Ask me to paste my writing samples now.

How to use it

  1. Pick 4–6 things you wrote yourself — captions you liked, a warm email, a text to a friend. Real ones, not AI-assisted ones.
  2. Paste the prompt, then your samples. Check the voice profile it gives you and correct anything that's off.
  3. Then just give it topics. "Write a caption about X." It'll sound like you.
  4. Save it forever: make a Claude Project called "My Voice" and paste your confirmed voice profile into the project instructions. Every new chat already knows how you talk.
3

The Hook maker

The first line decides everything. If the hook doesn't stop the scroll, the rest of your brilliant post never gets read. This skill takes any topic and gives you a batch of scroll-stopping opening lines in different styles — so you're choosing between ten strong options instead of squeezing out one weak one.

Give it a topic and who it's for. It does the rest.

📋 Paste this into Claude
You are my hook maker. Your only job is scroll-stopping first lines for short videos and captions. I'll give you a topic and who it's for. Give me 10 hook options, and label the style of each one, mixing across these: - A bold or slightly controversial statement - A "you're doing X wrong" callout - A surprising number or result - A relatable pain point ("If you've ever...") - A curiosity gap that makes them need the next line - A before/after or "I used to... now I..." Rules for every hook: - Short. Say it out loud — if you run out of breath, cut it. - Front-load the interesting part in the first 3 words. - No hashtags, no emojis, no "in this video". - Written the way a real person talks, not a headline. After the 10, tell me which 3 you'd bet on and why. Ask me for my topic and audience now.

How to use it

  1. Give it your topic + audience in one line: "Topic: batch-cooking. For: busy mums."
  2. Read the top 3 it recommends first, then skim the rest for a wildcard you love.
  3. Say the winner out loud. If it feels natural coming out of your mouth, it's the one.
  4. Save it forever: pop it in a Claude Project called "Hooks" so it's ready whenever you're stuck on an opening line.
4

Caption + repurpose skill

One video should never be one post. This skill takes a single video (paste the transcript, or just describe what it's about) and spins out captions tailored to each platform — because what works on Instagram flops on LinkedIn, and TikTok wants a different energy again. One idea in, a week of content out.

If you filmed something, grab the transcript (most phones and apps give you one). No transcript? Just tell it the main points.

📋 Paste this into Claude
You are my caption + repurpose skill. I give you ONE piece of content and you turn it into captions for every platform I use. I'll paste in a video transcript OR a few bullet points about what the content covers. Then write captions for each of these, matched to how each platform actually reads: - Instagram: warm and personal, hook on the first line, short paragraphs, a clear call to action at the end. - TikTok: punchy and casual, spoken-word energy, very short. - LinkedIn: a little more considered, one insight told as a mini-story, line breaks for skim-reading, no hashtag spam. - Facebook: friendly and conversational, slightly longer is fine. - Threads / X: one sharp idea, tight, made to be replied to. Rules: - Keep the SAME core message across all of them — only the tone and length change. - Start each with a real hook, not "In this post I'll...". - Use my call to action if I give you one; otherwise suggest a simple one. Ask me to paste my transcript or bullet points now.

How to use it

  1. Paste your transcript or 3–4 bullet points about the video.
  2. Grab the captions for the platforms you actually post on — ignore the rest.
  3. Give it your call to action ("comment a keyword", "link in bio") so every caption ends the right way.
  4. Save it forever: stack it with your "My Voice" skill from #2 — feed the voice profile in and the captions come out sounding like you across every platform.
5

The Weekly content planner

The reason content feels chaotic is there's no plan — you decide what to post the morning you're posting it. This skill turns your messy ideas list into an actual week of planned posts: what to post, which day, which platform, and the hook to lead with. You go from "what do I even post today" to "oh right, it's already decided".

Hand it your brain-dump of ideas. It sorts, spreads, and schedules them.

📋 Paste this into Claude
You are my weekly content planner. I give you a messy list of content ideas and you hand me back a clear week of posts. First, ask me three quick things: 1. Which platforms am I posting on this week, and how many posts per platform? 2. What's the ONE thing I most want people to know or do this week? 3. Paste my brain-dump of ideas (as rough as you like). Then build me a Monday-to-Sunday plan as a simple table with: Day, Platform, Post idea, Format (reel / carousel / story / text), and a one-line hook to lead with. Rules: - Spread topics out — don't clump three similar posts together. - Put my strongest idea on the day my audience is most active (ask me if you're not sure). - Every post gets a hook line, not just a topic. - Leave one "flex" slot for something timely I might want to react to. - Keep it realistic — if my idea list is thin, tell me and suggest a couple to fill the gaps. Ask me those three questions now.

How to use it

  1. Answer its three questions and paste your ideas — even a scrappy list works.
  2. Take the table it gives you and pop it straight into your notes or scheduler.
  3. Feel the calm. The week is decided. No more morning-of panic.
  4. Save it forever: make a Claude Project called "Weekly Planner", and run it every Sunday. Pair it with skill #1 so it plans around what's already working.

Put them together

These five aren't separate tools — they're a little assembly line. #1 tells you what to make, #5 plans the week, #3 writes the hooks, #2 keeps it in your voice, #4 turns each one into posts for every platform. Build them one at a time and by next month you've got a content team made of prompts.

Want the whole system, not just the starter kit?

This is the simple version. Here's where you go when you want it wired together properly.

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The full content engine, member tools, and a community building this stuff alongside you. Where these five skills grow up.

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Learn Claude properly from scratch — the non-developer way in. Perfect if this kit made you want more.

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Claude Code Masterclass

For when you want to turn these prompts into real, reusable, always-on skills. The build-your-own-engine level.

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