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People ask me all the time: "Brooke, what do you actually use?" So here it is — the real list. Not 47 shiny apps I tried once and never opened again. The 11 tools that genuinely run Wright Mode, day in, day out.
I'm not a developer. I'm a strategist who learns by doing. So every tool in here is something a non-technical founder can pick up — and I've told you in plain English what it is and exactly how I use it.
How to read this
There are two groups. The core stack (7 tools) is the spine of the business — if I lost these, I'd be in trouble. The extras (4 tools) are clever add-ons — most plug into Claude and make it smarter, and one (ChatGPT) is the best at making images, which I tap into right inside Claude Code rather than as a separate app.
You don't need all 11. Start with one. If you only try a single thing this week, make it Claude — everything else hangs off it.
The core stack (7 tools)
These seven do the heavy lifting. Most days I'm touching every one of them.
1. Claude — my AI co-worker (the brain)
What it is: An AI assistant I treat like a teammate, not a search box. I brief it the way I'd brief a clever new hire — here's the context, here's the job, off you go.
How I use it: Scripts, captions, content, analysing client-call transcripts and spreadsheets, even building little tools. Pretty much every workflow I have runs through Claude at some point. Day to day, the version I actually live in is Claude Code — that's Claude that can build things on my computer, not just chat. It's where I do most of my actual building: scripts, automations, little tools, the lot. So when I say "Claude" I mostly mean Claude Code doing the work for me.
Why it wins: It holds my whole business context — my voice, my offers, my clients — so I'm not re-explaining myself every time.
2. Fathom — call recorder + note-taker
What it is: It sits in on my client calls and records + transcribes the whole thing automatically.
How I use it: I literally just show up and talk. Afterwards I get a tidy summary and a list of action items — no frantic scribbling mid-call.
Why it wins: I can be fully present with the person in front of me instead of half-listening while I take notes.
3. n8n — my robot back-office
What it is: A tool that wires my other tools together so they talk to each other automatically.
How I use it: Auto-posting content, delivering freebies, and all the boring repetitive jobs that run on a schedule while I'm offline (or asleep).
Why it wins: No per-task fees the way Zapier charges — so I can automate as much as I like without the bill creeping up.
4. Tella — screen + face video recorder
What it is: A video recorder that captures your screen and your face — then tidies the footage up for you.
How I use it: I record once and it edits itself — zooms, nice backgrounds, clean cuts — so a video is ready to post in minutes.
Why it wins: No scary editing timeline to wrestle with. That alone took video from "ugh, later" to "done before lunch".
5. Gamma — AI deck + page builder
What it is: You describe what you want and Gamma builds the slides or web page for you.
How I use it: Client decks, one-pagers, even lead magnets like this one. I describe it, Gamma designs it, I tweak.
Why it wins: Hours of fiddly design work — gone. I get something polished without opening a single design app.
6. Notion — where the whole business lives
What it is: One tidy workspace for everything — like a flexible binder that holds all your business in one place.
How I use it: Clients, content systems, SOPs (my step-by-step processes). It's the single brain I run everything from.
Why it wins: Everything connects — a client links to their content, which links to the process. No more "which app was that in again?"
7. Blotato — post everywhere at once
What it is: A publishing tool where one upload goes out to all your platforms.
How I use it: One upload → Instagram, TikTok, YouTube, LinkedIn, the lot. No copy-pasting the same post six times.
Why it wins: What used to be an afternoon of posting now takes minutes.
+ The extras (4 tools)
These four are bonus players. Most of them feed Claude better information so it can do smarter work — strategy off real numbers instead of guesswork. And one (ChatGPT) earns its spot for the one job Claude doesn't do best: making the actual images. I don't even open ChatGPT separately — Claude Code reaches in and uses it for me, so the images get made without me ever leaving my workflow.
8. Windsor AI
What it is: Pulls all my social media metrics into one place. Then I connect it to Claude so the strategy comes off real numbers, not vibes.
How I use it: Claude reads my actual analytics and tells me what to post more of.
9. Flodesk
What it is: My email platform — broadcasts and funnels. Bonus: it connects to Claude (via something called an MCP) so Claude can see how my emails are performing.
How I use it: Claude + Flodesk together = email strategy on tap. It helps me write and plan campaigns directly.
10. Apify
What it is: It's like sending a little robot to copy down info from any website — competitor content, profiles, listings, reviews — so you don't have to do it by hand.
How I use it: I scrape competitor videos and comments, then feed it all into Claude to spot what's actually working.
11. ChatGPT
What it is: OpenAI's ChatGPT. Claude's still my main brain — but for actual image generation, ChatGPT is simply the best at it right now, so it earns a spot. Here's the twist: I don't open ChatGPT separately. I use it inside Claude Code, through its API — and "API" just means a way for one app to use another app's power behind the scenes, so Claude Code can make ChatGPT images for me without me ever leaving.
How I use it: Thumbnails, social graphics, mockups and visual concepts straight from a text description — but I never leave Claude Code to get them. I describe what's in my head, Claude Code calls ChatGPT through the API, and the image comes back right there in my workflow.
Notice the pattern?
Three of these point straight back at Claude — Windsor feeds it my numbers, Flodesk feeds it my email results, Apify feeds it what competitors are doing. Even ChatGPT runs through Claude Code (it makes the images for me through the API, without me opening it separately). Claude's still the brain — everything else just makes it smarter or picks up the one job it doesn't do best.
How they all work together
Here's the bit that matters. None of these tools is magic on its own — the magic is how they hand off to each other. A rough walk-through of one content cycle:
Record it
I film with Tella (talking-head + screen). It edits itself.
Write it
Claude turns the idea into scripts and captions in my voice.
Publish it
Blotato pushes the video out to every platform in one go.
Measure it
Windsor pulls the numbers; Claude reads them and tells me what to make more of.
Automate the boring bits
n8n wires the hand-offs together so the repetitive jobs run on a schedule, without me.
Meanwhile Notion holds all of it — clients, content, processes — and Fathom captures every call so nothing gets lost. Gamma builds the decks and freebies. Flodesk and Apify keep feeding Claude better information.
The one-line version
Claude is the brain. Everything else is a set of hands. Pick one tool, get comfortable, then add the next. You don't have to do all 11 at once — I didn't.
That's the whole kit. If you want me to help you wire your own version of this — the workflows, the automations, the strategy — that's exactly what we do inside the membership. Otherwise, go play with Claude. Seriously, start there. Giddyup. 🤠
Ready to go deeper?
Take your skills to the next level with these resources.
Wright Mode Membership
Join a community of women entrepreneurs implementing AI and automation in their businesses. Live calls, templates, and ongoing support.
Claude Masterclass
Learn how to use Claude like a pro. From prompting fundamentals to building real workflows that save hours every week.
Claude Code Masterclass
Go beyond the chat interface. Build automations, process data, and create tools with Claude Code — no developer experience needed.